Peterborough Agricultural Society Strategic Plan


Strategy in Action …

Synthesis worked with both the City of Peterborough and the Peterborough Agricultural Society to develop a strategic plan for the Agricultural Society that would help the two parties move towards a more collaborative and sustainable working relationship. The project required the development of a strong understanding of the land use related conflict between the City and the Ag Society, strengthening relationships between City staff and Ag Society Board members, and an in-depth analysis of the strategic options available to the Agricultural Society.

Services included a comprehensive environmental scan, the development of a SWOT analysis, a community survey, focus groups, and meeting facilitation. Synthesis developed a financially viable strategic planning document that facilitated a renewed and positive relationship between the City of Peterborough and the Ag Society. This plan was officially adopted by both parties in April 2016 and included the following recommendations:

  • Transition the annual Exhibition towards a more family-friendly event that is focused on agricultural education and awareness
  • Focus on offering a high-quality experience for the Peterborough community at the Exhibition
  • Work with local schools to develop and offer agricultural education programs at different times of the year
  • Develop and foster relationships with community partners and stakeholders to bring new opportunities for raising the profile of agriculture within the City of Peterborough
  • Continue to be creative with marketing and communications of both the Exhibition and the Agricultural Society
  • Maintain a high level of board governance and volunteer support to ensure organizational sustainability

Peterborough Executive Summary

View the Strategic Plan Executive Summary here.

Strategy. Action. Results.