Strategy in action …
There is a growing interest by the global food industry and consumers for more sustainable food products. Pulse Canada approached Synthesis to help pulse and special crops processors prepare for these increasing sustainability demands.
Through research and industry consultation, Synthesis developed the Sustainable Business Guide: a step-by-step approach to building and marketing a sustainability program for pulse processors.
The 50-page Guide helps processors better understand the concept of sustainability, Implement a sustainability program and tell their sustainability story.
The Guide was developed with input from pulse industry stakeholders and sustainability experts. It provides multiple entry points to allow processors to build their own sustainability action plan whether they are just starting or well down the road on their sustainability journey.
The Guide was rolled out through webinars and is best used in tandem with downloadable worksheets that are critical to putting a sustainable action plan in place. Both the Guide and worksheets can be downloaded at www.pulsecanada.com/environment/sbg.