Consumers: Straddling the fence between traditional and “new” media

When a breaking news story hits, where is the first place that you hear about it? For me, it is likely on a website news feed or an e-newsletter that comes to my inbox. For many, social media platforms like Twitter or Facebook are their main…READ MORE


Many of you have likely used a SWOT analysis (strengths, weaknesses, opportunities, threats) in a strategic planning exercise in your business or with an organization that you are a part of. The SWOT is a simple tool that we really like for getting a group of…READ MORE

It’s Lyle, Not Kyle: Details Count In Communications.

There are some simple lessons to be learned from the communications directed to Agrium Inc. (AGU) shareholders regarding the upcoming proxy contest pushed by JANA Partners LLC, the largest Agrium shareholder. The battle to win over shareholders has been brewing for the past year, but it…READ MORE

Meeting the business needs of food and agriculture

The launch of our new website marks a significant step in the evolution of the Synthesis Agri-Food Network. It’s an evolution that reflects the growing and changing needs of the agriculture and food sector. Over the past two years, we’ve witnessed tremendous demand for strategic thinking…READ MORE

Strategy. Action. Results.