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Food manufacturers play key role in retailer sustainability goals

At a recent Canadian Grocer meeting on sustainability, Sonya Fiorini, Loblaw senior director for corporate social responsibility, was asked how the company could generate further momentum for its sustainability program. Loblaw has pushed a number of sustainability initiatives – from sustainable seafood to limiting use of…READ MORE

Consumers: Straddling the fence between traditional and “new” media

When a breaking news story hits, where is the first place that you hear about it? For me, it is likely on a website news feed or an e-newsletter that comes to my inbox. For many, social media platforms like Twitter or Facebook are their main…READ MORE

It’s Lyle, Not Kyle: Details Count In Communications.

There are some simple lessons to be learned from the communications directed to Agrium Inc. (AGU) shareholders regarding the upcoming proxy contest pushed by JANA Partners LLC, the largest Agrium shareholder. The battle to win over shareholders has been brewing for the past year, but it…READ MORE

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